Mind over Tech
Founding and growing a Digital Wellbeing startup—leading the design, production & launch of multiple digital and physical products, as well as their marketing and sales.
Selection of case studies from Mind over Tech
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Part I — Prototype
Using the opening months of the Pandemic to prototype a learning community for better digital habits.
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Part II — Content
Leading the development of bite-size video courses and accompanying resources for a bespoke learning platform.
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Part III — App Development
Designing and leading development of a bespoke web app, and deploying it to commercial clients.
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Part I — Prototype
Navigating the discovery phase to define a new product category and build out a prototype to validate its merits.
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Part II — Branding
Competitor analysis, finding market fit and the design process to evolve the prototype to a production ready unit.
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Part III — Product design
Competitor analysis, finding market fit and the design process to evolve the prototype to a production ready unit.
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Part IV — Marketing
Designing and executing a marketing strategy to give the Digital Habit Lab a successful launch into the world.